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Nueva Delhi (India), March 4: in the last two years of its launch, the low cost of low cost of renewbuy has seen remarkable growth in all states such as Uttar Pradesh, Gujarat and Maharashtra and a broader adoption among the age groups. By making affordable medical care, the plan has successfully closed the gap for little insured consumers, especially markets beyond level 1.
RB Health has won a strong and growing presence among age groups, with a 24% increase between the generation of Z. With a growing awareness of financial safety, preventive medical care, the increase in medical costs, the youngest population is becoming more aware of health insurance and demanding flexible policies. This reflects the broader trends in the industry, where around 50%- 60% of generation Z demand a better digital commitment.
There has been a significant increase in women who buy the RB Health Plan, which represents 30% of the insured. This shows its growing financial independence and awareness about health, the growing need for maternity insurance and OPD benefits, even in smaller cities. The year-on-year demand among women has increased by 10-12%, with women within the age group of 31-40 years showing the greatest adoption. Most have opted for the low -cost plan with the OPD benefits, particularly younger women, who are increasingly adopting a proactive approach to their health, which promotes an increase in insured under 40 years.
Promoted by its affordability and wide benefits, RB Health has attracted around 10% of older people throughout the country. The plan offers up to 70% lower premiums for older people, addressing the needs and gaps of management of chronic diseases in traditional plans.
Indraneel chatterjee, co -founder, Renewbuy said: “Today’s consumers, especially in smaller markets, look In smaller markets. “
“This report offers valuable ideas to improve the consumer experience and accelerate the growth of low -cost insurance in unleashed markets. Until now, Maharashtra, Gujarat and Uttar Pradesh have led the adoption, representing 47% of the total consumer base. The rapid success of this low -cost product has been driven by digital digital adoption, and experience without purchase problems,” added the rapid success.
RB Health is one of the simplest health insurance products for consumers to understand and 30% cheaper than standard health insurance plans. Insurance as a sector is to witness today an impulse that changes rapidly, with the changing needs of the consumer, the changes in the lifestyle, the environment, digital adoption and, therefore, it is necessary to introduce products that serve current consumers. Along with this, medical inflation in India increases by 13% -14% and low -cost health insurance distributed through digital channels, will play a fundamental role in the bridge of these insurance gaps.
Founded in 2015 by Balchander Sekhar and Indraneel Chatterjee, Renewbuy is a disruptive insurtech player who provides option and convenience to customers who buy health, life and automobile products, delivered through a reliable network of insurance advisors. The company has more than 1.25 Lakh more insurance advisors and has assured more than 5.5 million customers in more than 1500 cities, towns and districts. Using technology as a facilitator, the company has created a differentiation in the experience and consumer service, as well as in the geographical expansion of the sector.
For more information, visit: www.renewbuy.com
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