SAS has reintroduced a European -style executive product on its intra -European flights, citing the growing demand for premium products and trying to attract more regional and international premium travelers.

SAS

IACAO CODE

SK/SAS

Founded year

1946

While tickets will be on sale from May 6, passengers seeking to travel in the SAS executive class product can do so from October 1, and the airline does not reveal whether the ‘new’ cabins will be gradually introduced or faster.

Return to the executive class

Photo: Flypix | Shuttersock

SAS

He announced that as of October 1, their travelers will be able to travel in an executive product dedicated in flights within Europe. The airline declared that its goal is to offer a clear and recognizable executive class product, providing a high experience for passengers looking for comfort, flexibility and a higher level of service.

According to the Scandinavian carrier, the new executive class product would strengthen its competitive position and improve the customer’s trip, attracting even more regional and international premium travelers, which would reinforce its position within the premium segment. Paul Verhagen, the Commercial Director (CCO) of SAS, who mentioned the development in September 2024, reiterated that the airline’s comfort and quality travelers expect a clear product of executive class.

“While Sas Plus has provided an improved experience, has lacked the recognition and clarity that travelers are looking for. With the reintroduction of the European Executive Class, we make sure that SAS offers the premium experience of a higher European airline. “

Minor changes

Photo: SAS

However, although development is undoubtedly surprising, taking into account that airlines worldwide, especially in the western hemisphere, have mainly focused on premium leisure and premium travelers in recent years, SAS cabins will only suffer minor changes once it reintroduces the business class product in October.

According to the Scandinavian carrier, executive class passengers will sit in a section dedicated in the front of the plane, separated by a curtain and a superior divisor, with the airline also blocking the medium seats. At the same time, the supply of products will undergo important changes, including a concept of food and drinks with a more premium gastronomic experience and priority in the soil, as well as access to additional rooms, “Ensure a perfect premium travel experience from beginning to end.”

Photo: SAS

SAS eliminated its intra -European business class in March 2013. Then, the airline announced that it would introduce two new kinds of service: SAS GOs, or basic economy, and SAS Plus, or the Premium Economics alternative to the European Executive Class, starting in June 2013. The company explained that it had worked with its clients to develop the two cabin classes, which offered longer and more marios of Leisura and the business. At that time, SAS said Sas Plus would offer room access, meals and drinks on board, as well as twice the SAS Eurobonus points compared to SAS GO.

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Current cabin classes

Photo: Lewis Travers | Shuttersock

The SAS website shows that it currently offers three kinds of travel: SAS GO, SAS Plus and SAS Business. The latter, only available on long -distance flights to Asia and North America, offers a menu of the letter, free sustenance during the entire flight, flight entertainment (IFE), free Wi -Fi, a flat bed seat and ground benefits, including access to the living room and the priority approach.

Meanwhile, SAS GO and SAS Plus offers are somewhat different on flights within Europe and long distance itineraries. On short distance flights, SAS GO is a basic economic product with the only benefit that is coffee or tea, while in long distance itineraries, SAS offers meals and IFE, as well as a power outlet. Wifi is available for a rate.

If a passenger flies with Sas Plus within Europe, they are offered coffee or tea, a meal or a refreshment, fast route, access to the priority room and shipment. Despite being the highest rates kind in the continent of the house of SAS, Wifi is only available for a rate. On the other hand, Flying Sas Plus in Intercontinental Journeys offers travelers a three -plates, livelihood and more comfortable seats, but still, Wifi is closed behind a door that is only unlocked by a key called ‘Tarifa’.