Tourists are shown among the flowers of Canola in the Meihua town of the city of Xidu in Hengyang County, Hunan province of the center of China, March 16, 2025. (Photo by Liu Xinrong/Xinhua)

Beijing, March 22 (Xinhua)-as the spring approaches, young parents living in the main cities of China are going mass to the suburbs to enjoy their two-day vacation in hotels and resorts with all inclusive, which represents a new travel trend.

In Shenzhen, a Chinese father last name Li no longer worries about finding places to take his daughter on weekends since he experienced a charming getaway with his family at a five -star local hotel two years ago.

“At the time we opened the door of the room, my daughter was captivated instantly by the Snoopy welcome sign placed inside. In addition, it was incredibly fun for us to look for the hidden gift prepared by the hotel,” Li recalled.

He said that the buffet of the Hotel with the theme Snoopy not only offered seafood and steak, but also hamburgers, pizza and other foods loved by children. There were also areas of activity where children could enjoy, such as painting, making snacks and looking cartoon, which can free parents from children’s care.

The stay inside the hotel unlocked a new approach for Li to travel with his son. Like Li, an increasingly large group of Chinese average income parents in top -level cities is taking good hotels and resorts as their choice on weekends.

According to CTRIP, the China’s leading online travel platform, in 2023, family travelers represented almost 40 percent of users who reserved high -end stars hotels. In addition, the number of high -end star hotels in family travelers increased by 121 percent compared to the previous year.

“I am supplying in hotels,” said a Chinese mother with the name alleged flora, by quickly clicking on a purchase link while the regressive account on a marked reserve platform.

“Weekends are always a challenge: discovering where to take children. Traditional travel options often do not meet children’s demands, but tourist centers could,” he said.

After visiting several resorts in the Yangtze River Delta region several times, Flora knows a lot about discounts. While these resorts are not cheap, the room rates often exceed 1,000 yuan (around $ 139) per night during the peak seasons, and it is not unusual for a two -night stay costs more than 3,000 yuan, its attraction seems undeniable.

During the two main online shopping festivals in China in 2024, Senbo Tourism, a national resort brand famous for its aquatic parks, wooden houses and family services in southern China, obtained a volume of gross merchandise of more than 100 million yuan every time, with approximately 20 percent of sales from previous packages.

Ye Jianping, general manager of Senbo Tourism, said that the key to success is to provide travelers with the best stay experience. “When a family of three arrives, our staff always greets the children first,” Ye said.

Attention is also paid to the needs of children from different age groups. For example, Senbo resorts personalize pillow options based on children’s age and provide educational courses on plants and animals, as well as thematic experience products designed around the race and drama.

“The combination of accommodation with diversified additional services has become an inevitable direction for the development of the hotel industry,” added the privileged information.

Historically, hotels were seen as mere stops in boxes during the trip, mainly offering accommodation. However, this perception is gradually changing in China as several tourist hotels and unique house houses become key destinations for Chinese tourists.

For many vacationers, the initial motivation to travel now is to experience the integral services of these hotels. “Compared to the trips in the style of the special forces, I prefer to find a comfortable hotel for a vacation,” said Shanghai’s white collar worker from surname or.

As reported by TTG China, an industry publication, the vacation demands of Chinese consumers are evolving towards quality, diversity and experience without problems, said Andrew Xu Bingbin, co -president of Fosun Tourism Group and CEO of Club Med China.

Xu said this is particularly evident among travelers with children, looking for exits for children without worries and pursue educational and entertaining experiences for their children.

In addition, with the acceleration of the rhythm of life, the short -term breaks between occupied urban routines have become indispensable for many Chinese parents, helping them to better balance work and life, rejuvenate energy and discover new joys of life.

A 2024 report published by the China Academy of Tourism showed that weekend tourists represented more than 41 percent of the annual tourist flow in China, indicating the prosperous development of the weekend leisure tourism market.

Xu believed that today’s travelers are no longer limited to long distance trips or annual vacations. Instead, they are increasingly inclined to look for short and frequent breaks inside their occupied schedules.

Meituan’s figures, one of China’s main electronic commerce platforms for services, indicated that the proportion of family travelers in the main tourist scenarios in China had constantly increased and reached 18.2 percent in the first half of 2024, an increase of 6.4 percent compared to the same period of the previous year.

Taking advantage of this trend, the authorities are making efforts to stimulate China’s tourism consumption by developing new growth points such as family trips and entertainment.

According to a statement issued by the Council of State in China in January, hotels and family houses are encouraged in the country to introduce high quality family rooms and children’s rooms and to develop family resorts.

By offering personalized services and services, the hotel industry can play a fundamental role in supporting family trips and improving general satisfaction, the statement said.

“Young parents today have to keep relaxed things when it comes to spending time with their children.

(Source: Xinhua)

Editor: Wang Shasha