According to an investigation, women have emerged as powerful influencers of travel influencers, which represents more than 64% of world travelers and control 82% of household travel decisions, according to an investigation.

Recognizing this, tourism organizations worldwide are increasingly adapting offers to women, highlighting security, empowerment and cultural immersion.

The emergence of solo female trips is particularly notable. Recent surveys indicate that almost 40% of traveling women intend to travel only in 2025, a trend that becomes even stronger among women 55 years or older. Unlike the stereotype of solo travelers as young backpackers, the data of Road Scholar show an increase in older women who explore independently, seeking personal growth and freedom. Government resources, such as the United States Department of State, emphasize the planning and safety councils adapted to women traveling, reflecting greater attention to the needs of these travelers.

Security remains essential, with 66% of solo travelers who classify it as their main concern, a statistic that has remained stable since 2020. According to the warnings of government trips of the United States and the United Kingdom, first -level countries for women’s travels alone include Japan, New Zealand, Australia, Nordic countries, Spain, Singapore and the United Kingdom. Japan, highlighted by its exceptionally low crime rate, presents women -centered services, such as capsules only wagons and hotels, significantly improving the experiences of solo travelers.

Tours only for women have also experienced dramatic growth, driven by the desire for the connection of travelers, shared experiences and security. In 2025, approximately 14% of women around the world plan to participate in trips only for women, according to only traveled women. Organizations such as Natural Habitat Adventures and Road Scholar have reported significant increases in women -centered tours reserves. Natural Habitat Adventures extended their trips only for women in 75% in 2025, which reflects a growing interest in intimate experiences directed by women in destinations such as Greenland, Alaska and Costa Rica. Similarly, the introduction of Uniworld from Rio Cruises only for women through France illustrates even more how specialized experiences attend to women’s travel preferences.

Multigenerational trips are another accelerated trend, particularly between millennial and gen-z families. The American Travel Travel Global Travel Trends Report of 2025 indicates that 58% of younger travelers plan intergenerational trips, almost double the rate of major generations. This trips offers families opportunities to link through shared experiences, including cultural activities and patrimonial explorations. Companies such as Pink Girls direct the world encourage trips designed specifically for multiple generations, such as wines and teas of the afternoon, creating shared memories between age groups.

High -ranking travelers prioritize more and more experiences that reflect their interests, from volunteering and cultural immersion to “configuration”, visiting places popularized by television and cinema. An AARP travel study of 2025 revealed that Europe remains the main destination for women 50 years or older, with Italy, Great Britain, France, Spain and Ireland leading the list. The tourist company based in Scotland, Rabbie, observed a particular interest among older traveling women in visiting places of filming popular series such as Outlander and Downton Abbey.

Government tourism websites worldwide, including those of the United States Department of State and New Zealand tourism, regularly offer updated resources specifically designed to travel women. These official channels emphasize responsible travel practices, cultural sensitivity and security advice, crucial to promote a positive and enriching travel experience for women worldwide.

In conclusion, the growth of female trips, driven by solo adventures, groups only for intergenerational family and family trips, indicates a significant change in the tourist landscape. By prioritizing security, authenticity and community, the travel industry, and the government agencies that support it, are recognizing the powerful influence of women, remodeling global tourism in the coming years.