As the demand for all inclusive vacation increases, Club Med is setting its expansion in Asia. In an interview with the Korea Herald in Seoul, Rachel Harding, CEO of the Eastern and South and Pacific markets, shared ideas about this growing trend and the company’s future plans.

“People are anxious to connect with their families. During the pandemic, many were lost family celebrations and quality time together. This desire for connection has led to a boom in the whole -inclusive travel market,” Harding explained. She was in Seoul to celebrate the 75th anniversary of Club Med and promote the next revelation of renewal of her complex in Phuket next month.

Founded in 1950 by Gerard Blitz in France, Club Med was a pioneer in the concept of all -inclusive vacations, offering tourists everything, from accommodation and meals to activities, entertainment, sports and child care, all for a single price. Today, the brand is recognized worldwide for its premium tourist centers focused on relaxation, activities and family linking.

Harding also highlighted another key trend in the tourism industry: well -being. “Many people seek to recalibrate and realize both their mind and their body,” he said. “In our resorts, guests can pursue their passions, be it golf, diving, skiing or other activities they love.”

Club Med Resorts offers more than 20 different activities, including skiing in Japan, Thai boxing classes in Phuket and cooking workshops in Indonesia. The company strives to integrate local culture into its offers, from food and drinks to memories and cultural events.

“We organize cultural nights that show the kitchen and traditions of the region. Many of the products we sell in our boutique come from local suppliers, bringing a sample of the area to our guests. We are also committed to obtaining as many local products as possible, associating with local farmers and distributors. In addition, 75 percent of our employees come from the region,” explained.

As a family -centered brand, Club Med is distinguished with its emphasis on the activities that the whole family can enjoy together. “These are games, workshops, crafts or excursions, everything is designed so that parents and children join and create lasting memories. Our all -inclusive approach extends to well -being, sports, food and drink and care of children,” he added.

To commemorate its 75th anniversary, Club Med plans to aggressively expand its presence in Asia. The company is focusing on developing high -end resorts and renewing older properties to meet the growing demand. “Next year, we are opening a new complex in Borneo, which is particularly attractive to Korean travelers due to the many direct flights between Korea and Kota Kinabalu,” Harding said.

The company is also investing in digital innovations, using data and Ia to customize the guest experience from the arrival to the exit. “We are working to offer personalized experiences for each guest, ensuring that they have the best possible moment in our resorts,” Harding said.

In South Korea, Club Med actively seeks locations for future resorts, ideally in areas that offer experiences of sun and skiing. “Finding the correct location is a reflective process, and it is not always easy, especially in Korea. However, we are exploring several potential sites, including mountain resorts and coastal islands,” Harding said.

yoohong@heraldcorp.com