According to the state of the state of the state of the state of the trips of Berkshire Hathaway Travel Protection (BHTP), the travelers of GEN Z have significantly increased both the number of trips they have made as the amount spent on trips, putting the generation In follow -up to become the fastest growing consumption segment in tourism.

Among the respondents, the Z generation was the only segment that reported an increase in travel spending year after year between 2023 and 2024, disburseing an average of $ 11,000 on trips during 2024. Trips for concerts and sporting events are increasing for This group, like destinations in southern Asia. The report also found that 55% of GEN Z use social networks as a key factor in travel planning.

Our analysis: Do not ignore younger travelers

Travel advisors sometimes rule out younger travelers, assuming that their expense is not worth the time and effort of the agents. But Berkshire Hathaway’s report shows how valuable it can be to invest in these customers now, since their already significant interest in trips and planned spending continue to increase.

Related: What do travelers from the Z holiday generate want?

The report even found that the intention of buying travel insurance among the surveyed of generation Z increased by 24% from 2023 to 2024, perhaps surprising for this age group, but demonstrates that the industry needs to maintain an open mind when It is about being cut to these more and more valuable. clientele.

What they are saying: the appetite of the travel of generation Z will continue to grow

“The Z generation is quickly becoming the next great wave of travelers, eager to explore the world and experience different cultures, which comes with the desire to protect their travel investments,” said Dean Sivley, president of BHTP. “As they continue to grow as travel consumers, their appetite for travel and protection that accompanies it, will only expand, which is exciting to see.”